Founded in 2020, Links Collection is a bespoke hotel portfolio that merges comfort and heritage to complement the stunning natural beauty of St. Andrews, Scotland and Portrush, Northern Ireland.
Our collection of partners and relationships in the communities surrounding our properties allows unparalleled access and knowledge of the local environment which allows us to not only create a world class experience for our guests but also to cater these experiences specifically for each property and to appeal to a wide range of clients while maintaining our core identity of luxury and hospitality.
Jonathan is Managing Partner and CEO of Links Collection. In addition to Links Collection, Jonathan is the Managing Partner at Water Oaks Capital. For over twenty years, Jonathan has invested in real estate and built operating businesses. Jonathan previously worked with E2M Partners in Dallas, and the Trammell Crow Company. Jonathan’s expertise includes hospitality, property development, acquisitions and divestitures, corporate strategy and real estate investment in various forms and structures. Jonathan earned his B.A. from Wake Forest University and an M.B.A. from Northwestern University Kellogg School of Management.
Robert is Managing Partner and Executive Chairman of Links Collection. In addition, Robert is the Founder and Managing Partner of Braemont Capital and was previously Co-Managing Partner of RedBird Capital Partners. As both an entrepreneur and investor, he has 25+ years of experience building businesses. Robert earned his BS degree in Natural Sciences and Mathematics at Washington and Lee University and his MPH at Yale University.
Herb May is a Partner at Links Collection. In addition, Herb May is a Partner of Braemont Capital where he heads EFO (Entrepreneur and Family Office) Partnerships. He has over 30 years of financial industry experience across the broader capital markets. Prior to Braemont, Herb was a Partner at DH Capital in New York where he focused on business development and sponsor coverage. Herb began his career at Alex Brown & Sons and served as head of North American Equity Syndicate. He earned his degree from University of Virginia.
Wilma Erskine is the former Secretary Manager of Royal Portrush Golf Club and led the team that was responsible for delivering the return of the Open Championship to Portrush in 2019. Wilma was awarded British Empire Medal in 2013 and Officer of the Order of the British Empire in 2020 in recognition of her contribution to tourism and services to golf. She earned a degree in Hospitality and Business from Queen Margaret University in Edinburgh, Scotland and a post-graduate degree in Business and Finance from West of England University. She recently received an Honorary Doctorate from the University of Ulster for her contributions to Northern Ireland.
Valor Hospitality is a full-service hospitality acquisition, development and management company of alternative thinking enthusiasts, driven by excellence and innovation. Valor’s aim is to create memorable customer experiences and deliver exceptional commercial performance for branded and independent hotels and resorts around the world.